Haleybearshop makes digital templates for D&D players, writers, and storytellers, so the brand needed to feel like a cozy, dreamy corner of the internet. I built the identity around the bear mascot, a soft pink and baby blue palette, and playful typography.
The full kit contains primary and secondary logos, a mascot mark, color palette, type pairing, and a moodboard, so the shop looks like itself on every listing and post!
