Haleybearshop

A brand kit for a digital shop where D&D meets its girly era. Haleybearshop sells digital gaming products with a cutesy twist, and the branding needed to feel just as fun, whimsical, and magical as the products themselves.

The brand centers around a custom bear mascot — illustrated by hand in Procreate — that brings a playful, character-driven identity to the shop. From there, everything was built around her: the color palette, the typography, the whole visual world.

The logos were designed with versatility in mind — a primary mark and a set of variations that work across storefronts and social media. Simple, recognizable, and undeniably on-brand.

The color palette leans into soft tones, and the font pairings balance charm with readability — because good branding has to actually work, not just look pretty.

Want to see the brand in action? Visit Haleybearshop at haleybearshop.com