Haleybearshop is a small online storefront offering digital products for gaming, Dungeons & Dragons, writing, and more. The brand challenges traditional gaming aesthetics by embracing a soft, playful, and charming visual identity—proving that gaming and tabletop adventures can be just as cute as they are immersive.
I created a branding system that blends cozy pastel tones, bubbly typography, and an original bear mascot to encapsulate the heart of Haleybearshop’s mission: making gaming feel welcoming and fun for everyone. The bear mascot, with its oversized headphones and glasses, reflects the brand’s personality—playful, friendly, and deeply immersed in gaming culture.
The color palette, a mix of pastel pinks and blues, was chosen to contradict the darker, more intense tones often associated with gaming and D&D. This contrast makes Haleybearshop stand out, appealing to those who love a softer, aesthetically pleasing gaming experience. Typography follows the same philosophy—combining bold, quirky letterforms with sleek, minimalistic fonts to balance cuteness with modernity.
One of Haleybearshop’s most popular offerings is its collection of custom Dungeons & Dragons character sheets. These sheets come in a variety of styles, including nostalgic Y2K aesthetics, winter-themed color palettes, and designs tailored to specific subclasses in the game. I’ve designed several of these sheets myself, ensuring they are both visually appealing and functional for players.
🔗 Check out my D&D character sheet designs here!
Haleybearshop reimagines gaming culture with a fresh, adorable twist. Whether you’re rolling dice in a fantasy world, crafting a story, or just vibing with your favorite games, this brand makes every experience a little bit cuter.